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Privacy Policy

Effective Date: January 2026

 

At I Saw U First Limited, everything we do is shaped around care, comfort, and the precious moments our clients experience with us. Your privacy is an important part of that. This policy explains how we look after your personal information — with the same attention and sensitivity we bring to every appointment.

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1. Who We Are

I Saw U First Limited is a luxury ultrasound clinic created to offer a calmer, more personal experience for expectant parents. We are the data controller, which means we are responsible for keeping your information safe and using it appropriately.

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I Saw U First Limited

21 Headlands Business Park

Blashford

Ringwood

BH24 3PB

info@isawufirst.com

Telephone 01425 511587

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2. The Information We Collect

We only collect information that helps us care for you, support your appointment, and meet our legal responsibilities.

Personal Details

  • Your name

  • Date of birth

  • Contact details

  • Home address

Pregnancy & Health Information

This may include:

  • Your estimated due date

  • Gestational age

  • Relevant medical or pregnancy history

  • Any symptoms or concerns you share with us

This information is treated with the highest level of confidentiality.

Appointment & Booking Information

  • Scan type

  • Appointment notes

  • Payment details (processed securely through trusted providers)

Website & Digital Information

If you use our website, we may collect:

  • Cookie and analytics data

  • IP address

  • Device information

3. How We Collect Your Information

We gather information directly from you when you:

  • Book an appointment

  • Complete our consent or pre‑appointment forms

  • Attend your scan

  • Contact us for support or guidance

We may also receive information you choose to share from NHS maternity services or third‑party booking/payment platforms.

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4. Why We Use Your Information

We use your data for reasons that are kind, clear, and always respectful:

To provide your scan

This includes preparing for your appointment, ensuring your safety, and delivering your images or media.

To meet legal and regulatory requirements

As a CQC‑registered clinic, we must keep certain records and follow strict standards.

To support your wellbeing

If we identify something that needs urgent medical attention, we may share information with NHS maternity services to protect you and your baby. 

With your consent

For:

  • Non‑diagnostic keepsake scans

  • Digital image sharing

  • Optional marketing updates (always opt‑in)

To improve your experience

We may use anonymised data to refine our services and ensure every visit feels calm, supportive, and beautifully curated.

 
5. How We Share Your Information

We only share your information when it is necessary, appropriate, and in your best interests.

NHS Maternity Services

If we identify a clinical concern that requires follow‑up.

Trusted Third‑Party Providers

Such as:

  • Secure payment processors

  • Digital image‑delivery platforms

  • IT and software partners who help us run the clinic smoothly

Every provider we work with is bound by UK‑GDPR‑compliant agreements.

Regulators

If required by the Care Quality Commission (CQC) or the Information Commissioner’s Office (ICO).

We never share your information for marketing unless you have given clear consent.

 
6. How Long We Keep Your Information

We keep your data only for as long as necessary:

  • Clinical records: 8 years

  • Booking information: 2 years

  • Financial records: 6 years

  • Marketing consent: until you withdraw it

All retention periods follow UK GDPR, the Data Protection Act 2018, and CQC guidance.

 
7. Your Rights

You have complete control over your personal data. You can:

  • Access the information we hold

  • Ask us to correct anything inaccurate

  • Request deletion (where appropriate)

  • Restrict or object to certain uses

  • Withdraw consent at any time

  • Request a copy of your data in a portable format

To exercise any of these rights, simply contact us at: [Insert Clinic Email Address]

 
8. How We Protect Your Information

Your data is safeguarded with secure systems, restricted access, encryption, and regular staff training. We treat your information with the same care and dignity we offer during your appointment.

 
9. Cookies & Website Use

If your website uses cookies or analytics, we can add a gentle, boutique‑friendly explanation here once you confirm your setup.

 
10. Children’s Data

We only process information relating to the pregnant person and accompanying adults. Any details relating to your unborn baby are handled with exceptional sensitivity.

 
11. If You Have Concerns

If you ever feel unsure about how your data is handled, you can contact the Information Commissioner’s Office (ICO):

Website: www.ico.org.uk Telephone: 0303 123 1113

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2. Updates to This Policy

We may update this policy occasionally to reflect changes in law or clinic practice. The most recent version will always be available on our website and in the clinic.

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